The lines between traditional PR and social media have blurred. From establishing an online presence to tweaking an existing one, Company InSite has the experience and expertise to make your PR and Social Media initiatives work. We actively participate in social platforms to establish measurable, effective campaigns, and ongoing audience interaction.
We work to establish a map of the community surrounding your products by monitoring important words and phrases and by analyzing social platforms, forums, and blogs. We strive to identify relevant influencers and media publications and we use traditional news wire and press releases to reach all media opportunities.
We monitor data and create a profile of the client’s audience and behavior. We build the entire content strategy on these insights and continue to monitor our efforts through statistical analysis to ensure we’re doing our job. By developing content strategies based on trends in social media, high traffic opportunities in the client’s field, and the needs of specific publications with large audiences, we’re able to jump on trending issues, create topical content, and publish it to fully leverage current market dynamics.
